3 thinkers, books, and ideas connected to this field.
French executive who led Moët Hennessy and orchestrated its merger with Louis Vuitton to form LVMH in 1987 — the power struggle between Chevalier and Racamier over control of the merged entity created the opening that Arnault exploited.
Austrian entrepreneur who co-founded Red Bull in 1987, building it into the world's leading energy drink brand through an unprecedented integration of extreme sports, content production, and Formula 1 team ownership.
American business executive who served as president of Pepsi and CEO of Apple Computer (1983–1993), known for creating the Pepsi Challenge campaign and for ousting Steve Jobs from Apple in 1985.