Alistair Croll

Canadian entrepreneur, author, and event organizer who co-wrote Lean Analytics with Ben Yoskovitz — the framework for using data to build a better startup — and who organizes the Strata and FWD50 conferences.

Created the Lean Analytics framework — the one metric that matters (OMTM) concept and the lean analytics cycle (find the right metric, focus on it, improve it, move on) gave early-stage startups a disciplined approach to measurement that prevents both metric paralysis and vanity metrics.