American author and co-founder of Thinkwell (educational publisher) who co-wrote Made to Stick, Switch, Decisive, and The Power of Moments with his brother Chip Heath — also wrote Upstream (2020) alone, about solving problems at their source rather than reacting downstream.
Co-created the most widely used popular business frameworks and introduced upstream problem-solving — Upstream's framework for addressing root causes rather than symptoms (moving the locus of intervention to before problems occur) is his most original solo contribution.
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