5 thinkers, books, and ideas connected to this field.
American behavioral economist at the University of Chicago Booth School of Business — who studies how psychological factors influence economic decisions, particularly around markets, attention, and motivated reasoning.
American professional poker player turned decision consultant and author — who won the World Series of Poker Tournament of Champions (2004) and wrote Thinking in Bets and Quit — applying poker's probabilistic thinking to business and personal decision-making.
American professor at Stanford Graduate School of Business who wrote Made to Stick, Switch, Decisive, and The Power of Moments with his brother Dan Heath — translating academic research on cognition, decision-making, and persuasion into practical frameworks for business.
American author and co-founder of Thinkwell (educational publisher) who co-wrote Made to Stick, Switch, Decisive, and The Power of Moments with his brother Chip Heath — also wrote Upstream (2020) alone, about solving problems at their source rather than reacting downstream.
Newsletter covering behavioral economics, psychology, and decision-making — applying academic research on human irrationality to practical life decisions.