Direct from Dell

Michael Dell's 1999 autobiography describing how he built Dell Computer from his University of Texas dorm room into the world's largest PC manufacturer — through the direct-to-customer model that eliminated retailers and allowed mass customization.

Documents the Dell direct model in first-person detail — the insight that selling directly to customers and building to order rather than to inventory created a capital-light, highly responsive business that could undercut competitors who had retailer margins and inventory costs.