2 thinkers, books, and ideas connected to this field.
Michael Dell's 1999 autobiography describing how he built Dell Computer from his University of Texas dorm room into the world's largest PC manufacturer — through the direct-to-customer model that eliminated retailers and allowed mass customization.
American auto insurance company founded in 1936 by Leo Goodwin — which pioneered direct-to-consumer auto insurance (bypassing agents) — and which Warren Buffett first invested in after meeting Ben Graham's student Lorimer Davidson, eventually acquiring it fully for Berkshire Hathaway.