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institution2006–

HubSpot

Disciplines:
saas
marketing/inbound marketing
crm

Summary

Brian Halligan and Dharmesh Shah's Cambridge, Massachusetts CRM and inbound marketing platform — creator of inbound marketing as a category — providing CRM, email, content, and sales tools to SMB companies.

Core Contribution

Creates the inbound marketing category — HubSpot's concept of attracting customers through content and SEO (pull) rather than cold calling and advertising (push) defined a generation of B2B marketing strategy.

Historical Influences

Dharmesh Shah Brian Halligan

Intellectual Lineage

Brian Halligan Dharmesh Shah 2006

Contemporaries & Peers

Salesforce Marketo

Minds Influenced

B2B marketingCRM marketLenny's Podcast

Intellectual Posterity

HubSpot Inbound marketing Dharmesh Shah as CRM

Discussing

HubSpot

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