2 thinkers, books, and ideas connected to this field.
Brian Halligan and Dharmesh Shah's Cambridge, Massachusetts CRM and inbound marketing platform — creator of inbound marketing as a category — providing CRM, email, content, and sales tools to SMB companies.
Marc Benioff's San Francisco cloud CRM company — the first major cloud-native enterprise software company — creator of the SaaS model and the Salesforce 1-1-1 philanthropy model.