Business author and consultant who co-wrote Nuts! with Kevin Freiberg — the influential account of Southwest Airlines' culture-driven management.
Co-architect of the Southwest culture narrative: with Kevin Freiberg, documented and articulated how Southwest Airlines' culture (fun, servant leadership, people-first) was operationalized — not as mere inspiration but as specific management practices (peer hiring input, celebration of mistakes, Kelleher's personal accessibility).
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