American author — author of Atomic Habits — whose 3-2-1 newsletter and blog on habits built an audience of millions before the book — whose 2018 book became one of the best-selling self-help books of all time.
Creates the habit system framework — Atomic Habits's four-law framework (make it obvious, make it attractive, make it easy, make it satisfying) is the most actionable implementation of habit formation research in popular form, synthesizing Duhigg, BJ Fogg, and academic habit research.
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