American business executive who served as president of Pepsi and CEO of Apple Computer (1983–1993), known for creating the Pepsi Challenge campaign and for ousting Steve Jobs from Apple in 1985.
Created the Pepsi Challenge — the blind taste test that demonstrated Pepsi tasted better than Coke — as one of the most effective comparative advertising campaigns in history, then took that marketing expertise to Apple where he expanded revenue but ultimately failed to navigate the PC era transition.
No recorded minds influenced.
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