LMNT

American electrolyte supplement company co-founded by Robb Wolf that produces a sugar-free, high-sodium electrolyte product aimed at people following low-carb, ketogenic, or active lifestyles — a dominant brand in the health optimization podcast sponsorship ecosystem.

Created the dominant direct-to-consumer electrolyte supplement brand for the health optimization community by taking an evidence-based, higher-sodium formulation position against the mainstream low-sodium recommendation — and building distribution almost entirely through podcast sponsorships.