7 thinkers, books, and ideas connected to this field.
Direct-to-consumer nutritional supplement company founded as Athletic Greens by Chris Ashenden — which sells a daily greens powder on subscription — and which became one of the most successful DTC health brands through aggressive podcast advertising.
British professional bodybuilder who won six consecutive Mr. Olympia titles (1992–1997) — whose extreme muscle mass, conditioning, and training methodology (Heavy Duty/High Intensity Training) made him the most dominant bodybuilder of his era and a training philosophy advocate.
American biochemist and science communicator whose FoundMyFitness podcast and Joe Rogan appearances have made her the leading scientist voice for sauna, cold exposure, omega-3 supplementation, and micronutrient research in the popular health space.
American powerlifter and IFBB professional bodybuilder — creator of the Vertical Diet — who combines elite competitive records (world's strongest IFBB pro) with systematic evidence-based nutrition coaching for elite athletes.
American nutritionist and founder of Clovis — a metabolic health coaching platform — who has appeared on Modern Wisdom discussing nutrition, carnivore-adjacent diets, and metabolic optimization.
American electrolyte supplement company co-founded by Robb Wolf that produces a sugar-free, high-sodium electrolyte product aimed at people following low-carb, ketogenic, or active lifestyles — a dominant brand in the health optimization podcast sponsorship ecosystem.
The Genius Life is a health and wellness podcast hosted by Max Lugavere that interviews scientists, doctors, and researchers on topics including nutrition, cognitive health, metabolic disease, sleep, exercise, and mental performance. It translates emerging research in nutritional and lifestyle medicine for a general audience.