Let My People Go Surfing

Yvon Chouinard's memoir and philosophy of Patagonia — arguing that a company can be both environmentally serious and commercially successful by making values the business model.

The Patagonia philosophy: don't be a 'dead man in a suit' — build a company that serves the life you want to live, not the other way around. Environmental responsibility as competitive advantage: quality products, honest marketing, environmental activism, and employee flexibility create loyalty that transcends price competition. The book is both memoir and operational manual — Chouinard describes every aspect of Patagonia's philosophy from materials sourcing to HR.