Made in Japan

Akio Morita's 1986 autobiography covering Sony's founding from post-war ruins through its transformation into a global consumer electronics brand — providing Morita's own account of the Walkman, the transistor radio, and building a Japanese brand for American consumers.

Provides the primary Morita-narrated account of Sony's global expansion strategy — his move to New York, the product decisions, the philosophy of creating markets rather than following them — making it the essential document for understanding Sony's consumer marketing approach.