2 thinkers, books, and ideas connected to this field.
Akio Morita's 1986 autobiography covering Sony's founding from post-war ruins through its transformation into a global consumer electronics brand — providing Morita's own account of the Walkman, the transistor radio, and building a Japanese brand for American consumers.
Phil Knight's 2016 memoir covering Nike's founding through its 1980 IPO — from importing Onitsuka Tiger shoes from Japan through the Waffle Trainer, the Jordan deal origins, and the perpetual near-bankruptcy of the early years.