BTS's 2019 mini-album that sold over 3.4 million copies in pre-orders alone — built around the Jungian concept of the Persona (the social mask) from Murray Stein's Jung's Map of the Soul — with the title track Boy With Luv and Intro: Persona directly addressing questions of identity and the gap between public persona and private self.
Made the Jungian concept of the Persona into a mass cultural reference point — Intro: Persona's lyrics directly address RM's question 'Who am I?' in relation to the social mask vs. the real self — reaching a global audience of tens of millions with the core Jungian distinction between persona and authentic selfhood.
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