American-German businessman who served as CEO of Porsche AG (1981–1987), credited with saving the 911 model from planned discontinuation by drawing a line on a product planning whiteboard to extend the 911's life indefinitely.
Saved the Porsche 911 from discontinuation — when Porsche engineers wanted to replace it with the water-cooled 928 — by overruling the product plan and preserving the air-cooled rear-engine formula that defined the brand, making one of the most consequential product decisions in automotive history.
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