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brand management

3 thinkers, books, and ideas connected to this field.

Thinker

Emile Hermès

Third-generation Hermès leader who navigated the transition from equestrian goods to leather accessories and luggage as the automobile ended the horse era, and expanded into the United States in the 1920s.

business strategybrand managementinternational trade
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Institution

LVMH

French multinational luxury conglomerate controlling over 75 prestigious brands including Louis Vuitton, Dior, Moët & Chandon, and Tiffany — the world's largest luxury goods company.

luxury goodsconglomerationbrand managementcorporate strategy
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Thinker

Peter Schutz

American-German businessman who served as CEO of Porsche AG (1981–1987), credited with saving the 911 model from planned discontinuation by drawing a line on a product planning whiteboard to extend the 911's life indefinitely.

corporate leadershipbrand management
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