Co-founder and former CEO of Nike — who built the world's largest athletic footwear and apparel company from a $50 loan and a handshake deal with Japanese shoe manufacturer Onitsuka Tiger — author of Shoe Dog.
Creates the endorsement and branding model for athletic footwear — Nike's strategy of signing athletes as brand ambassadors (Jordan, Agassi, Ronaldo) and treating the shoe as a cultural object rather than just athletic equipment redefined sports marketing.
Discussing
Ask anything about Phil Knight — their ideas, influences, contradictions, legacy.
Sign in to start a conversation.