Son-in-law and fourth-generation leader of Hermès who expanded the brand into silk scarves, fragrances, and ready-to-wear, and introduced the iconic Hermès carré (silk square scarf) that became a brand emblem.
Invented the Hermès silk scarf — the carré — as an artistic product category that combined the brand's craftsmanship ethos with wearable art, creating the first Hermès product that was accessible to aspirational customers below luxury handbag price points.
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