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luxury branding

2 thinkers, books, and ideas connected to this field.

Thinker

Robert Dumas

Son-in-law and fourth-generation leader of Hermès who expanded the brand into silk scarves, fragrances, and ready-to-wear, and introduced the iconic Hermès carré (silk square scarf) that became a brand emblem.

art directionproduct designluxury branding
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Institution

Rolex

Swiss luxury watch manufacturer founded by Hans Wilsdorf in 1905, wholly owned by the Hans Wilsdorf Foundation (a nonprofit), and the world's most valuable watch brand by revenue and recognition.

watchmakingluxury brandingnonprofit governancemanufacturing precision
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