British luxury automotive and aerospace engineering company — whose name became synonymous with the highest standard of quality in any field.
The ultimate quality brand: Rolls-Royce's contribution is demonstrating that uncompromising engineering quality can become a self-sustaining brand position. The Merlin engine (powered the Spitfire and Hurricane in WWII) broadened Rolls-Royce into aerospace and established the engineering culture that continues in jet engines. The automotive division's 'best car in the world' positioning has been maintained for over a century through a culture of craftsmanship that survived nationalization, financial crises, and BMW acquisition.
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