13 thinkers, books, and ideas connected to this field.
French entrepreneur who co-founded Michelin with his brother Edouard — and whose marketing genius created the Michelin Guide as a strategy to encourage more driving (and thus more tire wear) — inventing content marketing a century before the term existed.
American inventor and head of General Motors Research (1920–1947) who invented the electric car starter (eliminating the hand crank), leaded gasoline, and Freon refrigerant — making him one of the most impactful (and, later, controversial) inventors of the 20th century.
Doug DeMuro's YouTube channel — the largest independent car review channel — known for exhaustive, quirky reviews that score every car on a standardized 'DougScore' rating system.
British automotive and motorsport company founded by Bruce McLaren in 1963 — which has won 8 Formula 1 Constructors Championships and produced the McLaren F1 road car — making it one of the defining performance automotive brands.
French tire and mobility company founded by the Michelin brothers in 1889 — the world's second-largest tire manufacturer — whose Michelin Guide became the most prestigious restaurant rating system in the world, making Michelin the only company whose side project became more culturally significant than its main business.
A business history of the Michelin company — documenting a century of the French tire and guide company that became one of the most valuable family businesses in Europe — covering the founding by the Michelin brothers through its global expansion.
German sports car manufacturer founded by Ferdinand Porsche in 1931 — which produces the 911, Cayenne, and Taycan — and whose 911 model has been continuously produced since 1963, making it the most evolutionarily consistent performance car in history.
British engineer who co-founded Rolls-Royce — whose obsessive perfectionism and engineering philosophy ('whatever is rightly done, however humble the task') defined one of history's greatest luxury engineering brands.
The autobiography of Ettore Bugatti's daughter L'Ebe — a portrait of the Bugatti family and the obsessive craft culture that produced some of the most beautiful automobiles ever made.
British luxury automotive and aerospace engineering company — whose name became synonymous with the highest standard of quality in any field.
American automotive journalist and editor of Car and Driver — creator of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash (the inspiration for the Cannonball Run films) and biographer of Enzo Ferrari.
Brock Yates's biography of Enzo Ferrari — the obsessive, autocratic founder of the Ferrari racing and automobile empire.
Daughter of Ettore Bugatti who wrote The Bugatti Story — the memoir and family history of the Bugatti automobile dynasty.