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person2001–2022

Sheryl Sandberg

Disciplines:
advertising
business operations
politics/policy

Summary

American technology executive and former COO of Meta/Facebook (2008–2022) who built Facebook's advertising sales business into a $100B+ revenue machine and wrote the bestselling business book Lean In.

Core Contribution

Built Facebook's advertising platform and sales operation from scratch — creating the targeting infrastructure and global sales force that monetized Facebook's user data into one of the most profitable businesses in history — and navigated the mobile advertising transition that could have destroyed the business.

Notable Works & Achievements

Lean In: Women, Work, and the Will to Lead

Option B

Historical Influences

Larry Summers Eric Schmidt

Intellectual Lineage

Google Advertising Sales TraditionSilicon Valley Operations Leadership

Contemporaries & Peers

Mark Zuckerberg Tim Cook Marissa Mayer

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

Facebook advertising platformLean In movement

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Sheryl Sandberg

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