17 thinkers, books, and ideas connected to this field.
Alan Parker was a British filmmaker who moved from award-winning advertising to features including 'Midnight Express', 'Fame', 'Shoot the Moon', and 'Pink Floyd: The Wall'.
American advertising pioneer who owned Lord & Thomas — the most powerful advertising agency of the early 20th century — and who worked with Claude Hopkins and John E. Kennedy to develop reason-why advertising, transforming American consumer marketing.
American advertising executive at the D'Arcy agency who served as Coca-Cola's primary creative partner for decades, creating campaigns including 'thirst knows no season' and commissioning Haddon Sundblom to paint the iconic Santa Claus ads.
Brendan Nolan was a British advertising executive and classical music enthusiast who was Christopher Nolan's father, providing the typewriter and the name 'Syncopy' for his production company.
American advertising executive — who created modern copywriting techniques, invented sampling and coupon advertising, wrote Scientific Advertising (1923) — earning $185,000 annually at his peak (extraordinary for the era) — whose methods defined advertising practice for decades.
British advertising executive who founded Ogilvy & Mather and became the most influential figure in 20th-century advertising — whose Confessions of an Advertising Man remains the best book on professional excellence in any service business.
American product executive who created Google AdSense, led product at Facebook Ads and Square, and is known for his 'Ace' framework for hiring and evaluating product talent — one of the most influential voices on PM hiring and career development.
American multinational technology company founded by Larry Page and Sergey Brin, dominant in internet search and online advertising, and a major force in artificial intelligence and cloud computing.
Mark Zuckerberg's tech conglomerate — operator of Facebook, Instagram, and WhatsApp — creator of the Llama open-source AI models — rebranded from Facebook to Meta in 2021 with a focus on virtual reality and the metaverse.
American talent agent and co-founder of Creative Artists Agency (CAA), the most powerful talent agency in Hollywood, who leveraged CAA's talent relationships to capture corporate advertising accounts.
David Ogilvy's 1983 comprehensive guide to advertising — covering copywriting, research methods, campaign strategy, direct response, and the philosophy of advertising as a service to consumers — the most widely read book in the advertising industry.
Iranian-American technology executive and Google's first chief business officer, who built Google's global advertising sales operation from zero and was employee #11 — later serving as Executive Chairman of Twitter.
British advertising executive, Vice Chairman of Ogilvy, and behavioral economist known for counterintuitive insights into human psychology — arguing that behavioral economics reveals why irrational solutions to problems are often more effective than rational ones.
Claude Hopkins's 1923 argument that advertising is a science, not an art — based on test-and-measure principles, coupon response rates, and the foundational idea that every ad dollar should be accountable — the most influential advertising book ever written.
American technology executive and former COO of Meta/Facebook (2008–2022) who built Facebook's advertising sales business into a $100B+ revenue machine and wrote the bestselling business book Lean In.
David Ogilvy's opinionated manifesto on the craft of advertising — combining practical rules, case studies, and autobiographical bravado into the most influential book ever written on advertising.
Kenneth Roman's biography of David Ogilvy — the most authoritative account of the founder of Ogilvy & Mather and the advertising industry's most influential practitioner.