Phil Knight's 2016 memoir covering Nike's founding through its 1980 IPO — from importing Onitsuka Tiger shoes from Japan through the Waffle Trainer, the Jordan deal origins, and the perpetual near-bankruptcy of the early years.
Provides the most authentic founder narrative of Nike's founding — written in literary memoir style rather than business case study — demonstrating the chaos, luck, personal obsession, and debt-fueled risk-taking that built one of the world's most valuable brands.
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