American economist — University of Chicago — co-author of Freakonomics — who applies economic methods to unconventional questions (sumo wrestling, drug dealing, abortion and crime) — the most widely read popular economist.
Co-creates Freakonomics as a method and a book — Levitt's academic work (applying economic incentive analysis to crime, cheating, drug markets) provides the research foundation; Dubner's writing makes it accessible; the combination produced the most widely read popular economics book and a genre of 'rogue economics.'
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