PANTHEON
ExploreBuild My Library
© 2026 Pantheon — an atlas of the ideas that shaped how we think.
Discipline Focus

behavior

5 thinkers, books, and ideas connected to this field.

Thinker

Eric Barker

American author and blogger who wrote Barking Up the Wrong Tree — synthesizing social science research on what actually makes people successful, happy, and productive, often finding that conventional wisdom is wrong.

usawritingpopular psychologybehavior
View Profile
Book

Freakonomics

Steven Levitt and Stephen Dubner's 2005 book — applying economic analysis to unconventional questions (do real estate agents serve clients' interests? does sumo wrestling involve cheating? did abortion reduce crime?) — the best-selling popular economics book of the 2000s.

economicspopular sciencebehaviorincentives
View Profile
Podcast

Freakonomics Radio

Stephen Dubner's podcast — extending the Freakonomics franchise into audio — covering economics, behavior, and incentives through reporting and interviews — one of the longest-running and most successful non-fiction podcasts.

economicsjournalismanalysisbehavior
View Profile
Thinker

Stephen D. Levitt

American economist — University of Chicago — co-author of Freakonomics — who applies economic methods to unconventional questions (sumo wrestling, drug dealing, abortion and crime) — the most widely read popular economist.

economicscrimebehavioruniversity of chicago
View Profile
Book

Super Freakonomics

Levitt and Dubner's 2009 sequel to Freakonomics — covering global warming, terrorism, and other topics through economic analysis — controversial for its climate chapter.

economicspopular sciencebehaviorincentives
View Profile