Charles Duhigg's 2024 investigation of extraordinary communicators — arguing that the key to communication is matching conversation type (practical, emotional, or social) and that anyone can learn supercommunicator skills.
Creates the conversation-type matching framework — Supercommunicators identifies that most communication failures occur when participants are having different types of conversations (one wants to solve a problem, the other wants to feel heard) and that matching conversation type is the primary communication skill.
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