Kenneth Roman's biography of David Ogilvy — the most authoritative account of the founder of Ogilvy & Mather and the advertising industry's most influential practitioner.
David Ogilvy fully documented: Roman (a former Ogilvy executive) provides the insider biography that Ogilvy's own books (Confessions of an Advertising Man, Ogilvy on Advertising) left out — the business decisions, the client relationships, the management methods, and the personal contradictions. Essential complement to Ogilvy's own writing for understanding how the advertising industry's most quoted figure actually operated.
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