Charles Duhigg's 2012 bestseller synthesizing neuroscience research on habit formation — presenting the habit loop (cue, routine, reward) as the fundamental mechanism underlying behavioral patterns in individuals, organizations, and societies.
Made the neuroscience of habit formation accessible and actionable — the habit loop framework (cue-routine-reward) is the most widely cited popular model for behavior change and the gateway concept for millions into the behavioral science of self-improvement.
Discussing
Ask anything about The Power of Habit — their ideas, influences, contradictions, legacy.
Sign in to start a conversation.