American footwear designer and Nike VP of Design who created the Air Jordan III through VII and numerous other iconic Nike silhouettes — credited with saving the Jordan partnership after Michael Jordan had nearly left Nike.
Saved Nike's Jordan franchise by treating Jordan as a creative collaborator — actually asking Jordan what he wanted in a shoe rather than prescribing it — and designed the Air Jordan III's elephant print and visible Air unit, establishing the template for the most valuable athletic shoe franchise in history.
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