2 thinkers, books, and ideas connected to this field.
American track and field coach at the University of Oregon and Nike co-founder, who obsessively modified runners' shoes in search of marginal performance gains — including famously pouring rubber into a waffle iron to make a lighter sole.
American footwear designer and Nike VP of Design who created the Air Jordan III through VII and numerous other iconic Nike silhouettes — credited with saving the Jordan partnership after Michael Jordan had nearly left Nike.