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person2010s–present

Zach Brown

Disciplines:
corporate leadership
marketing/sports marketing
media/media business

Summary

American sports marketing executive and CEO of McLaren Racing, who transformed McLaren's commercial operations by treating the F1 team as a media and entertainment company rather than purely a racing operation.

Core Contribution

Rebuilt McLaren's commercial revenue model — partnerships, content, merchandise, esports — as a diversified media business on top of the racing operation, demonstrating that F1 teams can be viable businesses independent of on-track results.

Historical Influences

No recorded historical influences.

Intellectual Lineage

Sports Marketing TraditionMedia Company Model Applied to Sports

Contemporaries & Peers

Christian Horner Toto Wolff Fred Vasseur

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

No conceptual posterity found.

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