3 thinkers, books, and ideas connected to this field.
American multinational athletic footwear and apparel corporation founded by Phil Knight and Bill Bowerman in 1964, which became the world's largest athletic footwear and apparel manufacturer through revolutionary marketing and product development.
American marketing executive at Nike who was instrumental in structuring and signing the Michael Jordan deal in 1984, then left Nike under acrimonious circumstances to join Adidas — where he died of a heart attack shortly after.
American sports marketing executive and CEO of McLaren Racing, who transformed McLaren's commercial operations by treating the F1 team as a media and entertainment company rather than purely a racing operation.