2 thinkers, books, and ideas connected to this field.
American executive who served as CEO of Procter & Gamble twice (2000–09, 2013–16) — transforming it through outsourced innovation (Connect+Develop), brand portfolio rationalization, and customer insight — and who co-authored Playing to Win with Roger Martin.
Dutch-American executive who has led three data-focused software companies to massive outcomes — Data Domain (acquired by EMC for $2.4B), ServiceNow (scaled to $10B+ market cap), and Snowflake (largest software IPO in history at $70B) — becoming the most successful serial enterprise software CEO of his era.