5 thinkers, books, and ideas connected to this field.
American executive who served as CEO of Procter & Gamble twice (2000–09, 2013–16) — transforming it through outsourced innovation (Connect+Develop), brand portfolio rationalization, and customer insight — and who co-authored Playing to Win with Roger Martin.
Operations executive recruited from Black & Decker to Amazon as president and COO in 1999, whose management style clashed with Jeff Bezos's culture and who departed after less than a year.
American business executive who served as CEO of eBay from 1998 to 2008, growing it from 30 employees to 15,000, and later as CEO of Hewlett-Packard.
British-American tobacco company — one of the largest cigarette manufacturers in history — infamous for its decades-long campaign to suppress scientific evidence linking smoking to cancer.
Swedish consumer goods company that is the legitimate successor to Ivar Kreuger's match monopoly — and which Warren Buffett considered as an investment — currently making snus (Swedish tobacco pouches) and other nicotine products.