3 thinkers, books, and ideas connected to this field.
Steven Landsburg's 2007 collection of economic arguments leading to counterintuitive conclusions — including the title thesis (that more sexually active people expanding the pool of cautious partners reduces HIV transmission).
German-American entrepreneur and investor — co-founder of PayPal, first outside investor in Facebook, founder of Palantir and Founders Fund — whose book Zero to One is the most widely read text on startup theory.
American economist — University of Rochester — author of The Armchair Economist and More Sex Is Safer Sex — who applies economic logic to provocative questions to reveal counterintuitive conclusions.