5 thinkers, books, and ideas connected to this field.
Seth Stephens-Davidowitz's 2022 book applying large-scale data analysis to personal life decisions — career, relationships, parenting — arguing that data consistently outperforms intuition in high-stakes choices.
Data scientist and AI practitioner known for work on trust and safety, ML evaluation, and AI systems — with experience at Twitter, Surge AI, and other tech companies.
Seth Stephens-Davidowitz's 2017 book arguing that Google search data reveals what people actually think — as opposed to what they tell pollsters — uncovering hidden truths about racism, sexuality, anxiety, and social behavior.
American scientist and complexity researcher whose The Half-Life of Facts applies quantitative methods to the decay of knowledge — measuring the rate at which facts in various fields are overturned.
American data scientist and former Google economist who pioneered the use of aggregate search data as a window into genuine human behavior — revealing that what people search in private diverges dramatically from what they report in surveys.