2 thinkers, books, and ideas connected to this field.
Tom Kelley's 2005 account of ten roles that drive innovation in organizations — from the Anthropologist and the Experimenter to the Collaborator and the Storyteller — as a counter to the devil's advocate who kills ideas.
American author and IDEO partner who wrote The Art of Innovation and Creative Confidence (with his brother David Kelley) — capturing IDEO's design thinking philosophy for a general audience and making design thinking the dominant innovation methodology in business and education.