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design thinking

3 thinkers, books, and ideas connected to this field.

Book

Designing Your Life

Bill Burnett and Dave Evans's 2016 application of Stanford's design thinking methodology to career and life decisions — using prototyping, iteration, and reframing techniques to help readers design a meaningful life, becoming the most popular book based on a Stanford course.

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Thinker

Roger Martin

Canadian management thinker and former Dean of the Rotman School of Management — author of Playing to Win (with A.G. Lafley), The Design of Business, and The Opposable Mind — who argues that integrative thinking (holding two conflicting ideas simultaneously without forcing a compromise) is the core skill of great leaders.

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Thinker

Tom Kelley

American author and IDEO partner who wrote The Art of Innovation and Creative Confidence (with his brother David Kelley) — capturing IDEO's design thinking philosophy for a general audience and making design thinking the dominant innovation methodology in business and education.

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