4 thinkers, books, and ideas connected to this field.
American direct response marketing consultant — author of No B.S. book series — speaker — who trains marketers in direct response copywriting and is considered the most influential direct response marketing mentor.
American communication coach and Stanford GSB lecturer — host of Think Fast Talk Smart podcast — author of Think Faster Talk Smarter — who teaches spontaneous speaking and communication skills to MBA students and executives.
Matt Abrahams's Stanford Graduate School of Business podcast — providing practical communication skills advice through interviews and instruction — one of the most downloaded business communication podcasts.
Matt Abrahams's 2023 guide to spontaneous speaking — providing frameworks for responding in the moment, managing communication anxiety, and speaking confidently without preparation.