5 thinkers, books, and ideas connected to this field.
Brendan Nolan was a British advertising executive and classical music enthusiast who was Christopher Nolan's father, providing the typewriter and the name 'Syncopy' for his production company.
American advertising executive — who created modern copywriting techniques, invented sampling and coupon advertising, wrote Scientific Advertising (1923) — earning $185,000 annually at his peak (extraordinary for the era) — whose methods defined advertising practice for decades.
American direct response marketing consultant — author of No B.S. book series — speaker — who trains marketers in direct response copywriting and is considered the most influential direct response marketing mentor.
British advertising executive who founded Ogilvy & Mather and became the most influential figure in 20th-century advertising — whose Confessions of an Advertising Man remains the best book on professional excellence in any service business.
David Ogilvy's 1983 comprehensive guide to advertising — covering copywriting, research methods, campaign strategy, direct response, and the philosophy of advertising as a service to consumers — the most widely read book in the advertising industry.