9 thinkers, books, and ideas connected to this field.
Canadian marketing executive and author who wrote Obviously Awesome — the definitive guide to product positioning — advising hundreds of B2B tech startups on how to position their products so that customers immediately understand why they are the best option for them.
American entrepreneur and writer who co-founded Every — a bundle of newsletters about AI and business — and who has written extensively about AI tools, productivity, and the future of knowledge work, becoming one of the most widely read AI thinkers in the startup world.
Lenny Rachitsky's weekly newsletter on product management, growth, and startups — launched in 2019 as a Substack and growing to one of the most-subscribed paid newsletters — featuring data-driven frameworks, benchmarks, and tactical product advice.
Lenny Rachitsky's weekly podcast featuring interviews with top product managers, founders, and growth practitioners — one of the most popular business podcasts in the world — covering product strategy, growth, leadership, and startups.
Indian-American entrepreneur and investor who co-founded AngelList — democratizing startup investing — and who has become one of the most influential thinkers on wealth creation, happiness, and living a good life through his Twitter aphorisms, the Naval podcast, and The Almanack of Naval Ravikant.
American technologist referenced in discussions of technology and startups on the Dwarkesh Podcast.
Paul Graham's essay on startup survival — introducing the concept of 'default alive' vs. 'default dead' and arguing that founders' greatest failure is running out of money before achieving profitability.
Paul Graham's short essay arguing that the two-word description of what makes a great startup founder is 'relentlessly resourceful' — and what those words mean in practice.