4 thinkers, books, and ideas connected to this field.
Direct-to-consumer nutritional supplement company founded as Athletic Greens by Chris Ashenden — which sells a daily greens powder on subscription — and which became one of the most successful DTC health brands through aggressive podcast advertising.
American media personality, radio host, and founder of InfoWars — the most prominent conspiracy theory media operation in the US — whose Sandy Hook defamation judgments ($1.5B in damages) became the largest defamation case in US history.
American alternative media website and radio network founded by Alex Jones — the largest conspiracy theory media platform in the US — which combines political commentary, crisis actor claims, and supplement product sales into a vertically integrated media business.
American elite performance nutrition company producing NSF-certified supplements — the official supplier to multiple US Olympic teams and a major sponsor of science-based health podcast ecosystem including Modern Wisdom and Huberman Lab.