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person1977–2016

A.G. Lafley

Disciplines:
strategy
retail/consumer goods
corporate leadership/ceo
procter & gamble
usa

Summary

American executive who served as CEO of Procter & Gamble twice (2000–09, 2013–16) — transforming it through outsourced innovation (Connect+Develop), brand portfolio rationalization, and customer insight — and who co-authored Playing to Win with Roger Martin.

Core Contribution

Operationalized the strategy choice cascade — Playing to Win's framework (What is our winning aspiration? Where will we play? How will we win? What capabilities must we have? What management systems are required?) gave executives the most actionable strategy template since Porter.

Notable Works & Achievements

Playing to Win

Historical Influences

P&G marketing culture Roger Martin

Intellectual Lineage

P&GPlaying to Win

Contemporaries & Peers

Roger Martin Jack Welch Jeff Immelt

Minds Influenced

Consumer goods strategyLenny's Podcast

Intellectual Posterity

Playing to Win P&G innovation transformationAG Lafley as strategy

Discussing

A.G. Lafley

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