Direct-to-consumer nutritional supplement company founded as Athletic Greens by Chris Ashenden — which sells a daily greens powder on subscription — and which became one of the most successful DTC health brands through aggressive podcast advertising.
Demonstrated the podcast advertising model for DTC subscription products — AG1 was one of the first brands to use Founders-style podcast advertising to build a major supplement company — proving the direct podcast-to-subscription funnel at scale.
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