Steven Levitt and Stephen Dubner's 2005 book — applying economic analysis to unconventional questions (do real estate agents serve clients' interests? does sumo wrestling involve cheating? did abortion reduce crime?) — the best-selling popular economics book of the 2000s.
Creates the rogue economics genre — Freakonomics' method (any question is addressable through economic incentive analysis; experts systematically mislead laypeople; the conventional wisdom is usually wrong) generated a genre and validated a research approach that has since become standard in popular social science.
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