Michelin, a century of secrets

A business history of the Michelin company — documenting a century of the French tire and guide company that became one of the most valuable family businesses in Europe — covering the founding by the Michelin brothers through its global expansion.

Provides the primary source material for the Founders podcast episode on Michelin — documenting how the Michelin brothers' obsessive focus on innovation, the strategic creation of the Michelin Guide to drive automobile travel, and century-long family ownership created an enduring global brand.